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You’ve most likely heard this blush-tip 101: “Applying blush directly to the apples of your cheeks will make your cheeks appear fuller and more youthful,” says Lori Leib, Bodyography creative director and professional makeup artist. But to create the look of a slimmer face, Leib says apply blush to the upper apples of your cheeks and slightly around your temples.
Celeb makeup artist Renée Loiz also takes the “edited apple” route. “Sweeping blush along the upper part of your cheeks [she likes using Kosas Contrachroma Blush] and not directly on the apples of cheeks is another technique to make your face look thinner. When you apply on the apples, you’re drawing attention to the roundest part of your face. But when you apply blush to the upper part of your cheeks, this draws the face upwards.”
“A good blush fixes everything!” reiterates celebrity makeup artist Jenna Nicole. “Give an elongated and lifted look to your face by only hitting the tops of your cheekbones—never the apples of the cheeks.”