Video content has become a phenomenon in all social media platforms and other public forums, helping every individual and company to sustain their business in the digital world. The conventional marketing methods have become less effective when compared to the current video marketing strategy.
The popularity of video content is skyrocketing every minute as video marketing has become the only effective source of communication with the audiences dominating all the other means.
Video marketing’s work does not just stop at grabbing the attention of many audiences but extends to increasing your website’s user traffic and conversion rates. A significant investment in video marketing can deliver substantial business returns faster than any other marketers or marketing strategy. Thus, video marketing is an impressive tool.
Why is video marketing important?
The whole world is watching videos on their mobiles, laptops, television screens, desktops, and other devices, at least at some point in their everyday lives. In the US, digital video marketing is a multi-million-dollar business ($26.3 billion in 2020) industry.
On average, people watch over a billion hours on YouTube every day, making video the most appealing means for any viewer. Organizations have started leveraging video content to their benefit by increasing sales and traffic to their websites.
Statistics establishing the video as the future of marketing
A Hubspot report states that 54% of people watch videos every day, and almost 78% of the people watch online videos every week. Hubspot also found out that 72% of the consumers would learn about a service or product of any company only by way of videos.
Google’s research demonstrates that 6 out of 10 people prefer to watch online videos rather than television.
Unbounce discovered that a video on a business’s landing page could boost the conversion rate up to 80% and is 53 times more likely to reach the Google front pages.
Cisco’s research states that by 2022, the online videos will accommodate more than 82% of all consumer online traffic, which is almost 15 times higher than in 2017.
So, if you haven’t started utilizing the video marketing features, now might be the best time to step in and secure your business future.
Valuable tips for doing video marketing for your business
1. Analyze your video goals
The initial step in creating a video strategy is to assess and decide on your video’s goals and objectives. The video goals should include increasing brand awareness, solving all consumer’s problems, providing cost-effective solutions for significant issues, displaying proof of customer satisfaction, and telling the viewers why they should choose you over the competition. Once you select all your goals, you can decide what kind of video content you want to create.
2. Find and concentrate on your target audience
Finding your target audience is a decisive step in any business, as the strategy is considered a flop if it cannot satisfy the intended target. A considerable amount of data and building buyer persona can provide a basic idea for the company to know who the target audience is. The buyer’s persona can include name, age, location, gender, interest, social media accounts, and designation to ease out the finding process.
3. Plan your video story and approach
The story or script is the fundamental element of the content, and the massive success of any viral video will primarily focus on the story only. The video should include an emotion attached to the story so that the viewers can feel a personal connection to the story and quickly convert them into potential customers.
However, the best success rates with video marketing are only delivered when you use the right tools. Programs like YouTube video editor online free, social media calendar, InVideo video maker, and the correct scheduler will help you keep all your workload manageable.
4. Add creative elements into your video
The modern world has made video creation easy, quick, and affordable. Tools like InVideo video maker, Adobe Premium, YouTube video editor online free, and other powerful video editors and makers can help you add voices, music, text, logos, animations, graphics, and other advanced features into the video.
Adding creative elements into the video is necessary as it is the easiest way to make your video stand out in the crowd and improve user traffic.
5. Limit to a realistic budget
Money is the ultimate factor that decides the outcome of any product. Do proper research on all the elements that would increase your budget and have basic knowledge on the hiring price of full-time professionals or freelancers for certain activities.
Decide on all the shooting factors, and make sure you know all the resources available at your disposal. Certain types of videos cost more, and outsourcing a production company will also cost higher. So, gather every information needed to move forward with the shooting and get approval for the estimated budget.
The technological advancements in today’s world have made it easier to build a professional-looking short video within a few minutes. Video marketing has become the most successful strategy globally, and almost 60% of businesses use video as a marketing tool.
The ever-increasing rise of video content has made customers trust branded companies more due to their regular release of informative or review videos. So, start utilizing the powerful video marketing strategy in your business to generate profitable returns and improve higher customer engagement.
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Author: Sanket Shah
Sanket Shah is the Founder and CEO at InVideo who initiated this startup with the view of encouraging the creation and use of videos in all sectors of business as well as private lives. Sanket’s dedication has led InVideo to serve millions of users from 190 countries across the world. His continuous encouragement to all video users and desire to make video making and editing accessible to everyone has contributed largely to the video-making industry.