THE WHAT? Avon is trying to assist menopausal ladies with a brand new skincare system, Adapt, set to launch within the new yr.
THE DETAILS Out there from 1st January, 2021, the vary has been designed particularly to assist ladies by way of the hormonal results of perimenopause and menopause.
Based on a press launch, “Every of the merchandise options plant extracts, often called adaptogens, due to their distinctive capability to ‘adapt’ their operate to the precise wants of the pores and skin to assist carry steadiness and general wellbeing.”
Merchandise embrace the Rescue Mist, Rescue Serum and the Dream Cream.
Gina Ghura, Head of Future Innovation at Avon, states: “We’ve been researching hormones and menopause at Avon for practically twenty years to assist alleviate a few of the frequent signs skilled in perimenopause and menopause: elevated dryness, pores and skin sensitivity, scorching flushes and a major lack of collagen.
THE WHY? The brand new vary is about to focus on an under-represented target market of menopausal ladies in skincare.
Ghura continued, “Our analysis has additionally demonstrated that, for a lot of ladies, discovering accessible and inexpensive merchandise that assist these particular pores and skin wants is at present very difficult. We’re thrilled to be supporting all ladies by way of this transition with our new, progressive Adapt vary.”