Bath & Body Works’ New Rewards Program Is Finally Here


    Bath & Body Works is one of those stores I’ve shopped at since I was a kid. I remember going to the mall in sixth grade and sniffing all the Sweet Pea, Warm Vanilla Sugar and Cucumber Melon products I could get my hands on, and begging my mom to buy them for me. It’s also the place I bought my best friends their Christmas presents during those pivotal middle school years—we basically just traded different scents because we all bought each other the same gifts—and BBW’s holiday game is still going strong after all these years (it’s probably stronger than ever, actually).

    Speaking of all these years, there have been many times over the last three decades that I’ve wondered why the brand didn’t have a loyalty program, especially considering it has one of the biggest fan bases in all of home and personal-care retail. But today, the Bath & Body Works fans’ prayers have finally been answered: Customers across the country can now join My Bath & Body Works Rewards and gain access to a ton of perks.

    Benefits include a free welcome offer ($10 off $30 purchase); the ability to earn points ($1 spent equals 10 points); a free full-size product (up to $16.50 value) for every $100 spent or 1,000 points earned; early access to sales and promotions, brand events and new fragrance launches; a free birthday gift each year; and sneak peeks at new product drops and “first dibs” on limited product offerings.

    Members also get access to a new My Bath & Body Works App, which they’ll use to track all their points and rewards—they can also store their gift cards there now for easy access while shopping, either online or in store. There will be surprise offers curated exclusively for loyalty members, too, which will be visible on the app as well.

    “We are exceptionally grateful to have a vibrant fan base of more than 60 million customers, and we’re thrilled to reward them by providing the very best that Bath & Body Works has to offer,” says brand president Julie Rosen. “Customers have been eagerly awaiting the nationwide launch, and this is a big moment for us—we’ve worked hard to deliver a program that reflects what our customers have been asking for, and we’ve leveraged so many learnings and insights from both our beta market members and associates; they helped us craft this and that makes it even more special.”