THE WHAT? UK beauty retailer Boots is looking to bolster footfall in store with a series of makeovers across 30 of its regional shops.
THE DETAILS The revamp will see the introduction of beauty consultation areas, and the stocking of new brands such as Drunk Elephant, Rihanna’s Fenty Beauty and MAC.
The retailer is also recruiting 100 beauty specialists trained to give advice on a variety of brands.
THE WHY? Boots is looking to entice shoppers back in-store following a drastic fall in in-person shopping during the pandemic, with many consumers having switched to online shopping.
Sebastian James, Boots’ Managing Director, said, “While our online sales continue to grow, the in-store experience is still hugely important, which is why we have continued to invest in our new-look beauty halls throughout the pandemic and beyond.
“As we are now out of lockdown … I am confident our beautiful new beauty halls will help to drive more footfall into Boots.”