ShoppingGives, a Chicago-based startup pitching retailers a service that may combine non-profit donations into their gross sales and buying platforms, has raised an undisclosed quantity from Serena Williams’ enterprise capital agency, Serena Ventures, the corporate mentioned.
ShoppingGives permits retailers to supply a donation on behalf of a consumer to any of over 1.5 million nonprofits which are on its listing — all with out leaving the retailer’s web site.
The corporate mentioned that retailers can use the donation knowledge to create a extra genuine and customized engagement with prospects primarily based on the causes they assist.
“ShoppingGives aligned with my values of investing in companies and entrepreneurs who’re making a distinction. By creating alternatives to develop social influence with a seamless strategy for retailers and types, ShoppingGives is charting the course for all companies to face forth as brokers of change in our society,”mentioned Williams in a press release.
The corporate’s know-how helps retailers handle and report donations and is already advisable by Shopify as considered one of a set of apps for retailers establishing their on-line shops. Its service integrates with ecommerce content material administration methods and is already a accomplice for the PayPal giving fund.
ShoppingGives has already donated to over 6,000 non-profit organizations chosen by prospects, in keeping with the corporate. Manufacturers like Kenneth Cole, Natori, White + Warren, Margaux, Solstice Sun shades, Tomboyx, Contemporary Clear Tees, Blind Barber, Huron, and Neighborhood Items use the service already.