Style Group Worldwide is relying on the multitalented siblings Chloe and Halle Bailey to ship the keynote handle at its annual Rising Stars Awards.
Higher generally known as Chloe x Halle, the five-time Grammy-nominated pair may have lots to share with attendees on the digital occasion, which is slated for Dec. 17 at 4 p.m. The success of their debut album “The Youngsters Are Alright” boosted their fan base. The sisters first gained fame in 2013 by way of YouTube after posting their rendition of Beyoncé’s “Fairly Hurts.” Their model has subsequently been considered greater than 19 million occasions.
Many know Chloe x Halle from the Freeform comedy collection “Grown-ish”; the artists cowrote the theme music for the present. Collectively they racked up two Grammy nominations for his or her first album and three extra for his or her newer one, “Ungodly Hour.” With their social media attain and Gen Z-appeal, the singing and songwriting sisters stand to assist FGI meet its ongoing goal of being extra digital-friendly and appeal to younger curiosity.
In June, the Baileys spoke with WWD about how their newest album addresses a few of their insecurities and the way the lyrics are supposed to be a pick-me-up. “If it may possibly assist different individuals and make them really feel higher, then that’s our aim,” Halle Bailey advised WWD at the moment.
In late July, Fendi gave the sisters full artistic freedom in styling and fronting its #MeAndMyPeekaboo collection of movies.
FGI’s president and chief govt officer Maryanne Grisz mentioned, “FGI was based by a bunch of profitable girls, and as younger girls, who’ve already achieved a lot, Chloe x Halle are function fashions for individuals who are creating their artistic work at present.”
Former Rising Star recipients Brandon Maxwell and Jason Wu will probably be making digital appearances, together with Tommy Hilfiger, Dee Ocleppo Hilfiger, Donna Karan, John Demsey and Pat Cleveland.
In one other signal of synergy, Cosmopolitan’s editor in chief Jessica Pels will current the New Retail Idea award on the upcoming occasion. The journal featured the R&B duo of Chloe x Halle on its October cowl. Cosmopolitan’s dad or mum firm Hearst Magazines is sponsoring this yr’s awards, as are the Hilldun Corp., Fekkai and Diesel.
To attempt to broaden the bottom for this yr’s viewers, FGI is matching every ticket that’s bought for the annual awards by donating a viewing ticket to a trend pupil in New York or at a college in one among FGI’s designated areas.
The one-hour digital program will probably be govt produced by Location 8’s David Swajeski with technical route by Jan Kilner, producer Charles Garone and graphics by Gabriel Ayala.