THE WHAT? Estée Lauder has announced South Sudanese-Australian model Adut Akech as its newest Global Brand Ambassador.
THE DETAILS Hailed as one of the fashion industry’s ‘brightest stars’, Akech will feature in makeup and skincare campaigns across digital, in-store, TV and print, with her first campaigns debuting July 2021.
Akech joins the likes of Ana de Armas, Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi, who all work as ambassadors for the brand.
THE WHAT? Looking to better ‘connect’ with consumers via Akech, Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN, said, “Adut is one of fashion’s biggest and most influential stars. We believe her incredible story, personality and beauty will help us continue to inspire and connect with our consumers and establish her as a beauty icon of her generation.”