According to The Wall Street Journal, The Food and Drug Administration (FDA) is banning sales of Juul e-cigarettes in the U.S., starting as early as next Wednesday.
This order is coming two years after the FDA began its review of the products, when Juul sought authorization to keep its e-cigarette devices off the market after being condemned for marketing nicotine to teenagers. In September, the company wrote they were “committed to transitioning adult smokers away from combustible cigarettes while combating underage use,” reports People.
This marketing issue caused Juul to ban all of its flavored products from shelves back in 2019, leaving two flavors available for purchase: Tobacco and Menthol. The company’s CEO, Kevin Burns, was also forced to step down due to vaping backlash at the time.
While it’s expected that it will take some time for the product to permanently leave shelves, this is another step in the nicotine-banishing movement the U.S. government is trying to encourage.
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