Round three million used Ford automobiles are bought annually – however solely a 3rd of these transactions had been from a Ford seller. That is in line with Mark LaNeve, Ford’s director of U.S. advertising, gross sales and repair, on a name with reporters and relayed by Automotive Information.
With that massive quantity, Ford naturally desires to extend the proportion that goes by way of a Blue Oval seller. And because it seems, Ford Motor Co. already has an answer for that, and it is known as the Ford Blue Benefit.
As Automotive Information reported, a three-day digital assembly with some 8,000 dealership workers revealed a plan to launch a brand new on-line used-vehicle platform and model early subsequent 12 months. The Ford Blue Benefit will likely be linking all 3,100 sellers’ used stock and will likely be made obtainable on a single web site. It would have assured pricing and supply, in addition to a “new licensed pre-owned product,” although LaNeve did not disclose particulars concerning the latter.
“We imagine from day one it will likely be the biggest supply of used Fords by far,” LaNeve stated in a name with reporters. “If you’d like a 2015 Mustang Convertible in canary yellow, we will in all probability discover it.”
With Ford sedans not being provided as model new in dealerships in the USA, the used automotive market could be the subsequent greatest place you may go to in order for you a Ford Fusion or a Taurus.
LaNeve identified that the used automotive market is critically essential to their sellers, and an enormous supply of profitability. With the introduction of the net platform, the corporate will possible see fruition in its purpose to extend its used automotive gross sales by way of Ford sellers.
The Automotive Information story reported an early 2021 launch of the Ford Blue Benefit, although no particular time-frame has been set.