Genius has teamed up with Instagram to introduce Lyric Reels.
The “unique, enjoyable, and insightful” Instagram Reels will see artists together with Megan Thee Stallion, 24kGoldn, and Tate McRae as they break down the lyrics and that means behind their newest songs.
Lyric Reels can be found on Genius.com (desktop and cell internet), in Genius’s iOS app, and on @genius on Instagram.
Instagram formally launched its TikTok rival Reels in additional than 50 markets globally in August, together with america and the UK.
The collaboration between Genius and Instagram marks the primary official video annotation integration on Genius.com.
Lyric Reels launches in the present day (December 7) on the Genius tune web page for Megan Thee Stallion’s Physique, from her new album, Good Information.
If you click on on choose lyrics for Physique, Lyric Reels will floor on the tune web page, that includes the artist as she breaks down her lyrics.
Additionally beginning in the present day, choose new tune pages on Genius will embody a Lyric Reels icon, indicating that you may watch a sequence of 30-second Lyric Reels that includes the artist, offering unique new commentary on the lyrics and different behind-the-song particulars immediately on the tune web page.
Extra Lyric Reels for brand spanking new releases might be unveiled within the coming weeks, amongst them 24kGoldn and Tate McRae.
“Lyric Reels supply a brand new strategy to music storytelling”
Mentioned Genius in a press assertion: “Combining Genius’s love of music information with the Instagram Reels expertise, Lyric Reels supply a brand new strategy to music storytelling: quick, entertaining, and fascinating movies that share the tales behind the songs, expressed by means of the artists’ personal phrases and creativity.”
Music Enterprise Worldwide