A model new batch of merch has simply landed within the GQ Store, and like several nice burgeoning streetwear model, we’re considering past the graphic T-shirt. Alongside licensed classics just like the Larry David longsleeve, the store is now stocked with unique equipment like a super-soft bandana (on your head or face), a home made sterling silver signet ring made with our buddies at The Nice Frog (as a result of we observe what we preach), and a matte black Zippo lighter (*Uzi voice*: matte black).
“The one rule for the stuff we’re making is: it must be superior,” says GQ editor in chief Will Welch. “We’re not going to make one thing we don’t need to put on ourselves.” And because it’s winter and we’re layering up, we’re introducing a GQ hoodie to the store for the primary time. Impressed by the cosmic grunge of ’90s head store iconography, the hoodie options downright tattooable 8-Ball logos on the back and front—the form of factor you’d discover if you happen to have been looking for your favourite journal in 1996 and ducked right into a smoke retailer as a substitute of a newsstand.
“Our journal aesthetic is black-and-white and tremendous energetic and feels very fashionable,” says GQ design director Keir Novesky, who designed the hoodie and matching tee to slot in the graphic universe of the print journal. However what’s actually with the reaper on the again? Keir says it’s an “evil skeleton fortune teller” who’s “predicting the way forward for trend.” Superior? Very.
There’s additionally a limited-edition Nalgene of the narrow-mouth selection the GQ fashion group swears by. (Strive ingesting from one in a transferring automobile and also you’ll see why.) “GQ being GQ, we care loads about high quality,” says Will. “For the primary drop we labored with the likes of Larry David and On-line Ceramics, and this time it’s manufacturers that all of us swear by: Nalgene, Zippo and The Nice Frog.”
