Mindfulness and meditation app maker Headspace is coming to Netflix subsequent 12 months within the type of three new tv reveals meant to assist viewers take a breath, chill out and begin the brand new 12 months off on the appropriate foot.
The primary collection, “Headspace Information to Meditation,” will premiere globally on January 1, 2021, and can train customers the foundations of meditation. Every episode will sort out a distinct strategy to mindfulness, from stress administration to improved focus and extra.
Viewers will likely be led by way of every session by Headspace cofounder and former Buddhist monk Andy Puddicombe as he first teaches the guiding ideas and methods adopted by a guided meditation on the finish of each episode.
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Every of the eight episodes of “Headspace Information to Meditation” is 20 minutes lengthy and consists of Puddicombe’s narration, accompanying animations and soothing music. The collection will likely be subtitled and dubbed in 30 languages.
Later within the 12 months, Netflix will launch the opposite two collection – one known as “Headspace Information to Sleep” and the opposite will likely be an interactive viewing expertise.
WHY THIS MATTERS
This partnership will broaden Headspace’s attain and disseminate the advantages of mindfulness and meditation to a broader viewers.
Netflix had 195.15 million paid subscribers worldwide as of the third quarter of this 12 months, based on Statista.
Meditation has develop into a preferred follow for its capacity to positively affect the general well being of practitioners. Analysis has confirmed the advantages of meditation to incorporate stress discount, decreased nervousness and despair, ache discount, improved reminiscence, elevated effectivity, and decrease blood stress and coronary heart fee, based on a report printed in Ayu.
These advantages are particularly impactful now as individuals are struggling extra with psychological well being points on account of the pandemic, based on a latest research from the Journal of Medical Web Analysis.
The research in contrast individuals’s ranges of despair, stress, nervousness, wellbeing, life satisfaction, and resilience earlier than and through the pandemic. It discovered that contributors had considerably worse outcomes on all psychological well being measures in comparison with these measured earlier than.
THE LARGER TREND
On the entire, 2020 has been a giant 12 months for digital psychological well being instruments. Nevertheless, specialists say that there’s nonetheless room to enhance.
One situation is that many platforms lack scientific proof to help their effectiveness. One other side to contemplate is that almost all apps available on the market are geared in the direction of a North American or European viewers, which may create a barrier to adoption for individuals from different elements of the world.
Nonetheless, Headspace introduced house greater than $100 million in financing this 12 months over the course of two Sequence C raises.
Calm, a serious competitor of Headspace, additionally landed a $75 million Sequence C funding rounding spherical this 12 months to broaden its foothold within the employer well being market. The funds introduced the corporate’s valuation to $2 billion.
