Too Faced Born This Way Ethereal Light Concealer ($29, launching August 2)
When I heard Too Faced was launching a new concealer, my first thought was why, because how can you top the Born This Way Multi-Use Sculpting Concealer that has become a holy grail for so many? BUT, I realized not everyone wants or needs a full-coverage formula like that one—it doubles as foundation for me—and this new launch is very different.
First, the texture is lighter, with a serum-like consistency that feels more flexible on my skin (it contains squalane, aloe, argan oil, hyaluronic acid and coconut water), and it’s medium coverage, not full. Second, it lasts for 24 hours versus 12, and it’s waterproof and sweat-resistant, making it a perfect pick for humid summer weather and beach days. And lastly, it comes in 18 shades rather than 35. I spoke to Elyse Reneau, executive director of global beauty for Too Faced, and she said “the 18 shades are completely inclusive because the formula is so flexible.”
“You can put it anywhere you want to add light,” Reneau adds, noting that she loves the concealer’s pointed doe-foot applicator. “I love using it at the temples to add volume, highlighting the top of the nose and Cupid’s bow, and adding strategic, ethereal, beautiful light to the face. If you’re wondering which shade to get, we also have really cool shade-matching tools on our site.”