THE WHAT? L’Oréal Middle East has seen an upsurge in online sales of 750 percent since 2018, which is said to be driven by a D2C e-commerce and e-distribution partnership with Dubai-based CNNB Solutions, according to Trade Arabia.
THE DETAILS Since the start of the partnership the company has reported an increase in average order value of 12 percent, a 17.5 percent improvement in delivery rate and a 235 percent increase in customer lifetime value (CLV) across the selected brands.
CNNB Solutions has been tasked with developing and optimizing websites, inventory management, marketplace negotiation, stock planning and warehousing, and delivery logistics via partner Aramex. This has been rolled out across UAE, Oman, Bahrain, Kuwait and Saudi Arabia.
THE WHY? The partnership has helped to accelerate the already soaring demand for e-commerce, giving L’Oréal Middle East further opportunities to tap into the lucrative sales avenue.
Mehdi Moutaoukil, Chief Marketing Officer at L’Oréal Middle East said: “We are always looking for new ways to innovate and serve our consumers in the most efficient way. With growing demand for convenient online shopping, CNNB Solutions has streamlined our approach across the GCC region, putting the consumer experience at the forefront of our strategy. The results have been hugely successful in terms of sales growth and consumer satisfaction, delivering a win-win for our business and stakeholders.”