THE WHAT? Bath and body brand Lush has signed up to sell products on UK e-tail site, ASOS.com.
THE DETAILS The company will sell 21 products via the site, including exclusive sets, and a selection of its signature shampoo bars.
Products will feature a Lush code, which can then be scanned using the Lush app to learn more about its ingredients, benefits and how to use it.
To celebrate the collaboration Lush has launched a bath bomb designed exclusively for ASOS.
THE WHAT? While initially having launched as a fashion site, ASOS has been extending its face and body offering of late. Aiming to become a one-stop-shop for skincare, haircare, makeup, tanning and “everything in between,” ASOS has seen major growth in the area, reporting a 114 percent rise in the six months ending 28th February, 2021.