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By Andy Malt | Printed on Monday 21 December 2020
Melody Maker is being revived so as to promote new Netflix film ‘Ma Rainey’s Black Backside’ with a particular version celebrating the titular Nineteen Twenties singer.
The Netflix partnership is definitely with the NME and its present proprietor BandLab Applied sciences. However, they observe, the NME didn’t exist within the Nineteen Twenties, so it makes extra sense to make use of the Melody Maker model, that having been established in 1926.
Though the entire thing is online-only, so I’m unsure it’s actually value nit-picking over which music journal truly existed within the Nineteen Twenties an excessive amount of. They get round this technicality by claiming that this particular version of the previous music magazine exists in “a sepia tainted, steam-punk powered proto web of 1927”. Certain.
“Reviving one of many UK’s most recognisable and influential music titles to offer a platform for an iconic artist like Ma Rainey has been an absolute honour”, says Holly Bishop, UK Nation Director and Head Of Partnerships at BandLab Applied sciences. “The hope is that this partnership will give a few of at this time’s latest voices a platform to share their views, and on the similar time, resonate with, and educate our shared audiences”.
Already in widespread possession with NME, Melody Maker got here to an finish when it was technically merged with its predominant rival in 2000. BandLab then acquired NME and its associated manufacturers in 2019.
You’ll be able to try the Melody Maker revival (though I’d advocate decreasing your expectations first) proper right here.