Superstar magnificence traces have been ubiquitous for the final 20 years, as most of the largest stars launched into licensing offers with main corporations so as to add their star energy to a perfume or make-up line.
In the previous few years, celebrities like Rihanna, Kim Kardashian West, Kylie Jenner and Woman Gaga have stepped away from licensing offers and launched into their very own solo make-up traces which have grow to be main gamers within the trade (take Jenner’s Kylie Cosmetics, which acquired a valuation of $1.2 billion after Coty bought a majority stake within the model in 2019).
The newest iteration of the superstar magnificence line is within the skin-care class, with a number of celebrities breaking into the area this 12 months. Jennifer Lopez, for one, revealed her JLo Magnificence skin-care line earlier this 12 months, which presents eight merchandise that are supposed to re-create her signature glowing pores and skin.
Rihanna, who launched her extremely profitable Fenty Magnificence make-up line in 2017, is now tackling the skin-care class with the identical inclusive ethos she carries all through all her enterprise ventures.
Right here, WWD seems to be at six celebrities who entered the skin-care class in 2020. Learn on for extra.
Jennifer Lopez — JLo Magnificence
Jennifer Lopez is the newest superstar to enter the skin-care class, bottling up her signature glowing pores and skin for her JLo Magnificence line.
JLo Magnificence is launching with six merchandise within the skin-care class — together with a cleanser, moisturizer, face masks, eye cream and serum — in addition to a skin-care-makeup hybrid and a dietary complement. The merchandise are formulated with an olive advanced that’s made up of squalene, fermented oil, additional virgin oil and leaf extract.
“My mother, my aunt, my grandmother, all of them used olive oil as a magnificence product [on] hair when it bought too dry, in your face and your physique, on the stomach if you’re pregnant,” Lopez mentioned. “What it does for the pores and skin is wonderful, [but] no one needs to scent like a salad. So, it was like, how can we take the olive and create one thing that’s proprietary to us?”
Lopez has been hinting on the line since August, posting photos on her personal and JLo Magnificence’s Instagram accounts.
JLo Magnificence is launching on Jan. 1 on its website online and at Sephora. The merchandise might be out there to buy on Amazon beginning Jan. 14. Costs vary from $18 to $79.
Rihanna — Fenty Pores and skin
Rihanna revolutionized the sweetness trade in 2017 when she launched her Fenty Magnificence line with a 40-shade basis vary, an providing that was far more inclusive and expansive than that manufacturers sometimes carried.
Her dedication to variety and inclusivity resonated with prospects, with the model incomes gross sales north of $100 million throughout its first few weeks in the marketplace. The trade additionally took notice, with main manufacturers increasing their very own shade ranges.
Rihanna has since taken her ethos of inclusivity to the skin-care class, launching Fenty Pores and skin in July with genderless merchandise that are supposed to work on all pores and skin varieties.
She debuted the model with an advert marketing campaign that tapped a number of of her well-known mates, together with A$AP Rocky, Lil’ Nas X, Paloma Elsesser, Halima Aden, Tommy Genesis and others.
The model presents 4 merchandise — a cleanser, sunscreen, pore-refining toner and moisturizer. Merchandise vary in worth from $25 to $40 and the four-piece equipment retails for $112.
Pharrell Williams — Humanrace
Pharrell Williams added magnificence entrepreneur to his prolonged résumé in November with the launch of his personal skin-care line, Humanrace.
Williams developed the three-product vegan skin-care line along with his dermatologist, Dr. Elena Jones. The merchandise are a rice powder cleanser, a lotus enzyme exfoliator and a humidifying cream, all packaged in an emerald inexperienced, post-consumer waste recycled and refillable packaging. The three merchandise are offered as a set for $100.
“I believe your pores and skin is the sum of the routines you set into it,” Williams mentioned in an interview with WWD. “It’s not simply skincare, it’s pores and skin well being and as males, we haven’t been raised or suggested to take care of our pores and skin in that method. We simply stand up and go. Our face deserves its personal three minutes. Your face is the way in which you and other people talk collectively.”
Emily Ratajkowski — Loops Magnificence
Emily Ratajkowski joined skin-care model Loops Magnificence in October as its new inventive director and as a minority stakeholder.
The mannequin — who can be the founding father of swimwear label Inamorata — might be concerned with the model’s advertising methods and social media campaigns, the primary of which she appeared in.
“Branding is enjoyable for me, and it got here naturally once I was beginning out,” she mentioned in an interview with WWD. “I’ve finished it with my very own model, and even once I’m simply modeling, I prefer to have as a lot inventive management as potential. My subsequent step is taking a model that already has a cool place and good merchandise, and growing the social and model ambassadors to construct consciousness.”
Loops Magnificence launched in February with a variety of colourful hydrogel masks for the face, lips and eyes. Merchandise vary from $20 to $55.
Alicia Keys — Keys Soulcare
Alicia Keys is partnering with E.l.f. for her magnificence model, Keys Soulcare, which is launching in time for the vacations.
The musician revealed the partnership in August, stating that she was making a “life-style magnificence” model with the corporate. The model will supply merchandise within the skin-care, body-care and residential classes.
Keys Soulcare is claimed to emulate the musician’s philosophy of magnificence, which is a concord between the thoughts, physique and spirit and consists of an empowering strategy to aesthetics and wonder rituals.
The model is first launching with a sage and oatmilk candle and two skin-care merchandise.
Carmen Electra — GoGo Skincare
Actress Carmen Electra debuted her vegan GoGo Skincare model in November as an homage to the music that Prince wrote about her, referred to as “Go Go Dancer,” off her self-titled 1993 album.
The model presents three merchandise meant for use collectively — a serum, eye cream and moisturizer — which might be created with a mix of hyaluronic acid and folic acid.
“These components are trademark blends which might be very costly, and we’ve been capable of incorporate them in our merchandise and hold the associated fee down for purchasers,” she mentioned in an interview with WWD. “[The development process] was about me attempting these merchandise over and time and again to get it proper. That is one thing I’ve such a ardour for.”
The merchandise can be found on the model’s website online and may be bought collectively for $149.95 or $99.95 for a yearly subscription.
Learn extra right here:
How Rihanna Constructed Her Vogue and Magnificence Empire
Jennifer Lopez Receives 2020 Individuals’s Icon Award
All of the Stars That Modeled in Rihanna’s Savage x Fenty Vol. 2 Lingerie Present
WATCH: A Timeline of Rihanna’s Profession in Vogue