You may not think of July as a big shopping month, but I’m about to prove that untrue. July brought us Amazon Prime Day and Nordstrom’s Anniversary Sale, but it also brought a surprising amount of beautiful new arrivals that are so good, that I can’t get them out of my head.
As someone who has the pleasure of literally shopping all day for a living, I see a ton of fashion items during any given month, and some stand out a lot more than others. If you’re in the market for boring basics and boring basics alone (which are wardrobe necessities, mind you), you may not find what you’re looking for in this roundup, but you will find lots of incredibly cool items that deserve to be on your radar.
So let’s get to it. Below, scroll to shop 36 jaw-dropping fashion items that are sure to go viral or sell out or be everywhere soon (or all of the above).