LONDON — Tracey Woodward, former chief govt officer of Aromatherapy Associates, is becoming a member of Fashionable Botany, the British wellness and body-care model that focuses on plant-based, clear substances, moral sourcing and farming.
Her title can be director of technique and innovation, and she or he’ll be working alongside Fashionable Botany’s cofounders Dr. Simon Jackson and John Murray, beforehand of Dr. Jackson’s Pure Merchandise.
Woodward’s profession in magnificence spans greater than 30 years: She began out on magnificence counters and moved into administration roles at Estée Lauder, Aveda and Aromatherapy Associates. She has additionally sat on the chief board of CEW (U.Ok.) for practically a decade.
She started working as a advisor for Fashionable Botany, and mentioned she’s taking on a everlasting function due to the ethos of the model, which affords important oils for face and physique, deodorant and perfume diffusers for the house.
“Fashionable Botany’s objective is science, sustainability and self-care. It has been a pleasure to work on the brand new product improvement and to construct a method with that means,” mentioned Woodward, who has been engaged on growth and strategic plans for the model in 2021.
Jackson is a health care provider of pharmacognosy, the research of medicines derived from vegetation. He has spent his profession doing educational analysis and finding out tribal communities, shamans and healers world wide, how completely different cultures use vegetation.
“Tracey joined us in growing a brand new technique for our enterprise earlier this yr and we simply knew from the get-go that she simply bought it,” Jackson mentioned.
Murray, the model’s sustainability director, mentioned the enterprise “will at all times be influenced by environmental and eco issues similar to waste management; greener vitality use, and rising our personal pure supplies utilizing regenerative farming strategies.”
He added that sustaining an moral provide chain and investing in social enterprise initiatives “that empower, assist and encourage others to like the planet” have been among the many different priorities.
Going ahead, Fashionable Botany mentioned it needs to focus specifically on soil, which it describes as “the supply of life. Additionally it is the supply of all of the substances that we put in our merchandise; a wholesome soil is a should for a Fashionable Botany product. Our 4 model pillars are centered round soil, as a result of we imagine that the whole lot comes again to the earth.”