Over the following few weeks, in a collection of posts, MBW shall be showcasing all of the artists featured in VEVO’s DSCVR Artists To Watch 2021 record.
Our round-up begins with…
Annamaria Allertz, Content material & Programming Supervisor, Germany, mentioned: “Charmed by her extraordinary voice, carried with a combination of soul-pop and hip-hop parts, I felt myself immediately gripped when listening to Bow Anderson for the primary time.
“Bow manages to indicate an incomparable lightheartedness via her music, even when touching upon heartbreak in a few of her songs. After becoming a member of our DSCVR at House collection earlier this 12 months, we’re very excited to have Bow as one among our Artists To Watch 2021, as we consider she is destined for giant issues!”
Added Bow Anderson: “To be a Vevo DSCVR Artist to look at is fairly loopy!! I’m so excited and grateful to have been picked. Having the assist of Vevo is actually a bucket-list second and I’m very honoured.”
Parul Chokshi, Senior Director, Expertise Reserving, mentioned: “Surf Mesa’s electro-pop songs aren’t solely loopy catchy, they evoke a sense, a temper that you just don’t quickly neglect.
“We’re particularly excited to share these performances, as Surf Mesa has delivered a stunningly sultry model of his hit tune ily (i like you child) and the ethereal Someplace with Gus Dapperton’s reverie-inducing vocals.”
Surf Mesa added: “I’m extremely grateful to be a Vevo DSCVR Artist to Watch this 12 months – it’s a program filled with unimaginable alumni and to be counted amongst them is a large achievement for me.
“What made it extra-special is that this efficiency was the primary time I used to be capable of play my songs dwell for the reason that pandemic started. I felt the vitality from the Vevo employees on set and thank them for his or her work in bringing the showcase to life.”
Alex Morley, Music & Expertise Supervisor, mentioned: “Already an achieved songwriter, Gracey made the daring transfer of creating herself as an artist in her personal proper final 12 months. With an excellent debut EP, alongside a string of unimaginable singles underneath her belt, we are able to’t assist however suppose that was an incredible resolution!
“Her upcoming Artwork of Closure mini album sees Gracey hitting her stride with some achingly catchy pop hits. These two performances are an absolute blast and it’s clear that that is simply the tip of the iceberg for Gracey.”
Added Gracey: “It feels so thrilling to be a VEVO Artist To Watch; I’ve watched the DSCVR movies for years and it’s been a dream of mine to someday do my very own!
“I had SO a lot enjoyable filming and performing; I haven’t had an opportunity to do many dwell performances up to now what with the occasions of 2020, so it felt wonderful! Huge like to VEVO for the assist and may’t for what’s the are available 2021.”
Carl Younger, Head of Music & Expertise, EU, mentioned: “Fiery, feisty and unapologetically assured, Shaybo grabbed my consideration from the primary pay attention.
“It’s all the time a sight to behold to look at a powerful girl break via in such a male-dominated scene, and Shaybo brings an extra worldliness to the style that units her aside.
“It’s an unimaginable expertise to take heed to her ship onerous bars, then swap into Yoruba as a salute to her Nigerian heritage. I’m thrilled to have her on our record this 12 months, and may’t wait to see what the long run holds for the undisputed Queen of The South.”
Added Shaybo: “Large thanks to VEVO for supporting my music and highlighting me as an Artist To Watch. I had a lot enjoyable creating my DSCVR video and it’s such an honour to be positioned alongside such wonderful artists additionally doing their factor.”
David McTiernan, Senior Director, Artist & Label Relations, mentioned: “Giveon is among the most charming new forces in R&B. He brings a worldliness and magnificence to his music, nodding to traditional influences whereas sustaining a totally up to date sound – equally at residence with Frank Sinatra as he’s with Drake or Pop Smoke.
“His wealthy, deep voice smolders via songs that give well-worn matters of intimacy and heartbreak a contemporary perspective, and the momentum he’s inbuilt such a brief period of time exhibits that audiences are taking be aware.
“We will’t wait to see the place he takes us in 2021 and past as he solidifies himself as an vital new voice.”
Giveon added: “I’m so excited to be part of this class. I’ve found wonderful artists via VEVO DSCVR so I’m thrilled to now be part of it.”
Music Enterprise Worldwide