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Jamie Genevieve’s makeup brand has moved into the complexion category. Here’s a look at the brand new VIEVE Modern Radiance Concealer. I have photos and swatches for you.
What is VIEVE Modern Radiance Concealer?
The new concealer is available in 20 shades and uses Hyaluronic Acid for hydration:
- Designed to brighten, correct and conceal
- Delivers a radiant finish
- Buildable medium to full coverage
- Suitable for use on the undereye and blemishes & imperfections
- Doe-foot applicator for precise application
VIEVE Modern Radiance Concealer Shades & Swatches
There are 20 shades in the full collection and you can decide to choose a true-match for concealing, or opt for a lighter or deeper shade if you want to highlight and contour.
I have shades Light 3, Medium 2, Tan 4 and Deep 5 to show you:
I am currently testing this new concealer and will post a full review very soon. I wasn’t able to start testing it as soon as I received because the new Charlotte Tilbury concealers arrived just before and so I tested those first. Keep reading for some quick comparisons.
My first impressions are very good. It has a lovely creamy formula that spreads over the skin easily and blends out effortlessly. It feels lovely and hydrating on the skin.
My closest match from the shades I was sent is Light 3, and I could probably go to Light 2 if I wanted more of a brightening effect. Light 3 is a tiny bit on the dark side for me but I can totally make it work because the texture blends out so nicely. I think Tan 4 could be a nice contour shade, and I will test that and report back.
The VIEVE concealer has a nice big doe-foot for covering bigger areas, and you can use the tapered tip for more precise application. It’s a good applicator.
The formula has been designed to resist oxidisation and stay colour-true and from my experience so far, I’d say it delivers on this front. I’ll add more to this review when I have tested for longer.
I haven’t been testing it with powder as I often skip this step as a powder-phobe, however, the brand are also launching the VIEVE Modern Powder Perfector in 4 shades. I haven’t tried that yet, but I will let you know when I do.
VIEVE Modern Radiance Concealer vs Charlotte Tilbury Beautiful Skin Radiant Concealer
The VIEVE formula gives a nice radiance without being too glowy or at all shimmery which is one of the issues that some of the members of my Facebook community have been discussing about the Charlotte Tilbury Beautiful Skin Radiant Concealer.
The VIEVE Modern Radiance Concealer comes in a really good size and you get loads of product. It is way bigger than I was expecting. You get 0.45fl oz for £22, as opposed to Charlotte Tilbury’s 0.25fl oz for £25, so it is much better value for money.
I am working on before and after photos for you, so please stay tuned for those. I’ll also update on wear time when I have fully tested it but so far the staying power seems very good.
Please let me know if you have any other questions. If you’re on Instagram, send me a DM here.
When does VIEVE Modern Radiance Concealer launch
The new concealer is set to go on general release on 1st September for £22.