THE WHAT? Vogue Singapore is set to launch a series of mystery boxes on NFT marketplace Binance, which comes as part of its September issue.
THE DETAILS The boxes, created in collaboration with Brytehall and NFKings Productions, contain NFT artworks featuring sunrises in 10 cities across the globe, including Hong Kong, London, Milan, New York, Paris, and Rio de Janeiro.
Collectors who purchase all 10 boxes will get a secret link to visit a Binance Smart Chain-powered decentralized marketplace, named RARA, where they will be able to buy a 11th Sunrise NFT featuring Singapore.
Those who purchase the full set of boxes will be eligible to win two watches, as well as a hotel stay.
THE WHY? The crossover between NFT and luxury fashion and beauty is growing, with companies looking at new and progressive ways to engage the gaming community.
Michael von Schlippe, President of Media Publishers, the publisher of Vogue, said, “We are excited to launch the first series of Vogue Singapore mystery boxes on Binance,” he said. “This is a step towards a long-term strategy to bridge the crypto and gaming communities with digital investors, curious tech-savvy consumers, and luxury brands.”