THE WHAT? WOW Tech Group and Lovehoney have announced that they have joined forces as two of the global market leaders in sexual wellness, to form the Lovehoney Group.
THE DETAILS The combined group will be led by WOW Tech CEO Johannes Plettenberg with each company’s current management teams remaining in situ.
Lovehoney owner, Telemos Capital will be lead investor in the newly formed LHG with WOW Tech investor, CDH Investments staying on board as a minority investor alongside Lovehoney Co-founders Neal Slateford and Richard Longhurst.
THE WHY? Johannes Plettenberg, CEO of the Lovehoney Group commented, “We are excited about this transaction and partnership. Amorana, Lovehoney, and WOW Tech share the same mission to destigmatise sexuality, empower people to enjoy a fulfilling love life, and experience sexual happiness. Combined, we will be even better placed to contribute to bringing sexual happiness to the centre of society. This will benefit our entire industry. We are looking forward to continuing to work with our teams to create even more value for all our B2B partners and their customer base. By partnering even more closely together, I am certain we can all achieve our common goals.”