THE WHAT? Skincare company Youth To The People has expanded its leadership team, appointing Tiffany Plater as the company’s first Senior Vice President of Marketing and Armine Charkhchyan as the first Senior Vice President of Operations and Product Development, effective immediately.
THE DETAILS Plater joins the company having had experience at brands Lancôme Paris, L’Oréal Paris, Mixa Skincare, Dark and Lovely, Garnier Fructis and Whole Blends, and Urban Decay.
As part of her new role she will develop various cross-functional teams and work as a partner to senior leadership.
Having worked for companies such as Drunk Elephant and Kate Somerville, in her new role Charkhchyan will be tasked with spearheading new product development and drive the modernization of operations systems.
THE WHY? Youth To The People has reported significant growth over the past 24 months, with the new hires indicating an concerted push to drive the company forward.
Joe Cloyes, Co-Founder of Youth To The People, said, “The past two years have been a period of incredible growth for Youth To The People and the addition of Tiffany and Armine to our executive team ensures we’re positioned to continue that momentum.”