Business News Digital
By Chris Cooke | Published on Wednesday 9 June 2021
YouTube is rolling out its TikTok rivalling Shorts feature into a bunch more markets, including the UK, Canada, Argentina, Brazil, Chile, Mexico, Colombia, Peru and Venezuela. The feature makes it easier for users to create and share short-form videos on the platform, including providing access to a library of music and audio clips that can be synced into that content.
Although in many ways a straight rip off of TikTok, Triller and Instagram Reels, when it extended its Shorts pilot from India to the US back in March YouTube bragged that its short-form video-sharing tool would ultimately provide access to way more audio clips.
It said at the time: “In the coming months we’ll launch the ability to use audio from videos across YouTube – which includes billions of videos worldwide – unlocking a new playground of creativity like never before. This means you can give your own creative spin on the content you love to watch on YouTube and help find it a new audience – whether it’s reacting to your favourite jokes, trying your hand at a creator’s latest recipe, or re-enacting comedic skits”.
And, according to The Verge, that extra benefit will become available as the tool rolls out into these new markets. It explains that, where YouTube creators allow their audio to be utilised in this way, a new ‘create’ button will appear below videos on the main platform. “Clicking it will give users the option to sample the video’s audio in Shorts – Shorts viewers will also be able to tap the audio in any video to head back to the original source in YouTube proper”.
So, that’s fun. Well, except for those of us who prefer our content in 8.3 minute chunks. And landscape. I mean, fuck all this portrait videos nonsense, enough already!